Marketing: the process of interesting potential customers and clients in your products and/or services.
That definition sounds simple enough, right? Tell people about your service and they’ll line up around the block! If only that were true. From a simple print ad to executing an intricately woven marketing plan, the different elements of marketing your business used to tell your brand story can seem overwhelming. The articles below offer bite-sized, concise content designed to make complex topics easy to digest.