How Marketing Helps Retain and Attract New Talent: Raising the Bar for the Next “Toolbelt Generation”
The construction industry has long struggled with a labor shortage, but new data shows that “Gen Z-ers” are choosing careers ...
Why Your Marketing Approach Should be Top Down, not “Bottoms Up”
Marketing for Contractors: 2025 Edition Before we dive into trends and tactics for 2025 – specifically for the AEC industry ...
Use Your Company’s Talent and Intellectual Capital to Strike Marketing Gold
In the AEC (architectural, engineering, construction) industry, marketing challenges and priorities differ from a company that sells a specific product ...
Trust Your Gut: 8 Steps to Achieve Effective & Authentic Marketing
“A brand is a person’s gut feeling about a product or service.” – Marty Neumeier In a world of increasing ...
Traditional Marketing in a Digital World: How to Market Efficiently in 2023
What’s free but priceless, something we want more of but can never get enough? Time. We’ve heard the mantras: Time ...
Top Five Marketing Trends for 2023 & How To Incorporate Them In A Marketing Strategy
At the beginning of a new year or venture, I like to look at the big picture first. What trends ...
What’s Your Strategic Marketing Plan in a Changing Economy?
The economy is a big topic lately. How does a changing economy affect small businesses and the St. Louis construction ...
The Rise of New Media: What ONE Thing Should Marketing Teams Be Focusing On?
This is a black and white industry. In a typical RFP, there are a slew of numbers. Percentages, fixed fees, ...
What’s Your Marketing Budget for 2022 and How Do You Measure ROI?
The average B2B company spends between 6 percent to 7 percent of its overall revenue on marketing costs. According to ...
Field of Dreams: How to Showcase Your Company’s Best Assets Through Marketing
At the time of this writing, I am stranded at a hotel near The University of Massachusetts Amherst for my ...