This is one of those skills that everyone thinks they can do. It’s not just a skill. It’s an art and talent and best left to the professionals. From Linkedin posts to Powerpoint presentations, to email blasts and sell sheets, the list is endless of marketing tools that take good graphic design. To us marketers, this skill is our workhorse. Find someone you like, who knows how to enhance your brand and elevate it through simple copy and design. Visual design resonates more quickly than words. You may have a great company, but no-one will know if unless your graphics properly display your identity and brand.

You can have a great brand, good sales and market recognition, but don’t separate yourself from competitors. This is where we go from crawling to walking in our marketing plan. We get social. Building a social presence increases the reach and recognition of your brand. For B2B companies, a strategic approach is best. The main goal is to extend your company’s reach to buyers that you don’t normally come into contact with. Don’t let Linkedin or Facebook get away without your company’s mark. Consistency is key. Strategy is essential. Have a plan and stick with it. A company’s social presence should be tied directly to the website, incorporated with their graphics and tied into their overall digital marketing plan.