Client: Frost Supply

Frost Supply needed a marketing consultant to assist their marketing team with innovative creative and communication strategies to increase online sales, in particular through their mobile site. With the increasing trend of online ordering, Frost Supply knew they had to push their current and prospective customers to register for a user ID and order online through their new mobile site. To assist our customers with this new task, we created an online ordering assistant, named “Carry, the Frost Girl.” Her job is to pleasantly and persistently encourage customers and prospects to register for a unique user ID and start ordering online because it’s as easy as 1, 2, 3. “Carry Frost in the Palm of Your Hand” was our tagline, as customers could literally carry tens of thousands of items in the palm of their hand on their mobile phones. Customers could also “Carry Frost” on their trucks, shelves, and job sites with just a few clicks on their phones. We developed a unique flip card showing Carry’s personality and the easy 1, 2, 3 steps, as well Carry GIFs, videos, and Carry Contests to help get her helpful personality out to market. The response has been enormously positive, as people “get it” and even ask the real, Kerry (Frost’s marketing manager and inspiration for Carry) for her autograph on popular “Carry Swag.” The brand strategy and brand identity of Frost Supply has been positively altered with the clever personality of “Carry- the Frost Girl”. Our contests, promotional items, and Carry Lunch n’ Learns continue to develop a loyal following.

Client: Aschinger Electric

Aschinger Electric had an iconic logo and brand with bright yellow and orange as their signature, stand-out colors. We wanted to keep the integrity of that brand while elevating it with polish and substance.

First we tackled rebranding and creating new sell sheets, proposal documents, resumes and PowerPoint presentations. We brought added focus to one of the beloved parts of their logo - the yellow bolt - by incorporating it into the corporate stationary. Next up was redoing the website. This included a total overhaul of rewriting content, adding new pages, creating signature branding with “Recognize Aschinger” page headings - all to bring focus to their true identity as a company, including their history, culture, and work excellence. Some new copy generating through this process were:

Recognize Aschinger
Recognize Excellence
Recognize Passion
Recognize Commitment
Recognize Tradition

These succinct statements helps create more structure and depth to understanding the kind of company Aschinger is, which shows how powerful and effective marketing and branding can be.

Client: Hayden Wrecking

Hayden Wrecking needed a full rebrand and marketing strategy to reach the industrial market on a national scale. They needed a brand identity and messaging to approach the market as a national, specialty contractor. We started with the name, Hayden Wrecking Corporation. We dropped the “Corporation” from their legal business name and designed a modern, simple and elegant logo and brand around Hayden Wrecking. We also gave them a tagline that epitomized their company work philosophy as “The Art of Dismantling.” We strategically placed this new brand and logo on everything from their big high-rise equipment to their company polos, trucks, giveaways, and electronic newsletter and print collateral. As a 3rd generation business, we also wanted to highlight that significant family culture through a 70-year marketing campaign. As they grew, we designed an alternate saw cutting logo, safety logo, as well as a Statement of Qualifications (SOQ). Our marketing efforts transformed this local demolition company to an industrial specialty contractor with a national footprint. Since our marketing overhaul, we continue to gain new business with our electronic newsletters, overall marketing approach, association involvement, and brand identity.

Client: American Subcontractors Association – Midwest Council

As committee chairperson of the Brand Development Committee of ASA Midwest Council and with the help of the executive director, Susan Winkelmann, we have gradually improved ASA’s branding, logo assets and website presence. In addition to providing a new style guide complete with event icons, alternate logos for their committees, initiatives, and events, we have also given this association a robust online registration system, as well as a mobile site with push notifications for streamlined communication. Our new website incorporates a customized brand of the St. Louis skyline and the overall commercial construction feel. We highlight our three tenets of the association – connections, education, and advocacy – and invite people to “Join ASA” and “Find a member” from our ASA original crane! Overall, we have created a creative, professional and original brand for the ASA Midwest Council website, event flyers, electronic communication, print ads, and print collateral. This brand is creative communication at its best, while we continue to add to our library of logos, increase exposure to our brand and organization, and increase attendance at our industry events.